Advanced organizations recognize the need to change how they spend their time and money to improve brand performance and strengthen market presence. Every strategy and every donated dollar should contribute to one goal: growth. At the same time, there is a significant increase in competition between companies of all ages and sizes. So it is worth spending money on things that will help you stay productive. This includes obvious things: a powerful laptop, a good chair, and a desk for work. The less obvious things are software that allows you to focus on developing the capabilities of your application, rather than setting up servers. During using SaaS, customers do not own the software and do not pay for it. Payment is made solely for the use of the software product through a web interface or application. If you need consultation concerning any marketing question, you can apply to Connor Fee.
What do essentials SaaS companies need?
For every SaaS company, significant is customer service. Therefore, if the operational support service is your advantage, feel free to talk about it. Place the phone or email in a prominent place. Tell people about the average response time to a request and show them the team of support service.
All modern firms should tell the clients about the team and software as service companies are no exception. Of course, it is not so much influence on the decision to purchase. Nevertheless, it would be nice if the customer will have an idea about the people behind the product. Some companies still post a list of their investors – this can cause the trust of the consumer.
If legal entities and individuals trust you with their data, then it is worth taking care of their safety. Violation of security rules can lead to user dissatisfaction and loss of their trust. Tell customers what you are doing for their security. They do not need to know every aspect, just about the general principles and technologies to pursue that their data is safe.
The user is always interested in checking how the product works, how it will cope with different tasks. Therefore, most companies use the trial period from 14 to 60 days. This is also characteristic of almost all top SaaS companies. True, recently, many companies have replaced the information about the duration of the free period with a more straightforward “try for free.” Besides, very important is backup and customer relationship management.
Some clients want to try your product right now. The demo allows the customer to familiarize with the product and draw into the service quickly. Therefore, the demo version should be acceptable just in one click.
Keep in mind that video is a powerful motivating tool. You can convey the essence of the product in words. Also, sometimes only the video can explain the nature of your product.